首页|The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America

The effect of local institutions on the competitive strategies of exporters. The case of emerging economies in Latin America

扫码查看
原文链接
  • NETL
  • NSTL
  • Elsevier
© 2023 The Author(s)This paper analyzes the effect of local institutions and market orientation on the export performance of Latin American firms when they implement generic competitive strategies. A specific questionnaire sent to 201 executives of exporting manufacturing and service companies in Brazil, Chile, Mexico, and Peru generates the data for this research. Then, confirmatory factor analysis is used to develop the underlying multi-item constructs, and a structural equation model tests the hypotheses. The results state that local institutions, directly and indirectly, affect export performance through the marketing orientation of firms, and marketing orientation mediates the implementation of the differentiation strategy but not the cost-based leadership strategy. The findings suggest that firms with differentiation strategies benefit more from strong local institutions.

Competitive strategyEmerging economiesExport performanceLocal institutionsMarketing orientationStrategy implementation

Heredia Perez J.A.、Flores A.、Geldes C.、Kunc M.H.

展开 >

Department of Business Administration Universidad del Pacífico

Universidad Alberto Hurtado Faculty of Economics and Business

University of Southampton Department of Decision Analytics and Risk/Southampton Business School

2023

10.1016/j.jbusres.2023.114256

Journal of business research

Journal of business research

ISSN：0148-2963
年,卷(期)：2023.169(Dec.)
  • 99